TPx Migrated 12k SMS Users and Achieved Full 10DLC Automation Saving 200+ Hours Monthly
- Sabrhub
- 5 hours ago
- 4 min read
If you're running SMS services for thousands of users and your vendor suddenly gives you 60 days to get off their platform, you’ve got what we call in the industry: a PROBLEM.
That's exactly where Adam Czarkowski, Product Manager, Collaboration, at TPx found himself when Mavenir pulled the plug:
12,000 users.
Over 1,000 customers.
A ticking clock that was about to destroy TPx’s entire SMS operation.
"Sabrhub definitely saved us," says Adam. "Our existing vendor was shutting us down in 60 days. So we found ContextSMS and the response was, 'Yeah, alright, we'll move you over.'”
So here's what happened when TPx found the right migration partner and compliance solution…
The Problem: A Forced Migration That Could Have Killed Its SMS Business
TPx isn't a tiny startup with a handful of customers.
It’s been in the game for years, serving everyone from K-4 through K-12 schools to the New England Patriots🏈. Its SMS platform handles everything from plumbing companies sending service updates to legal offices coordinating with clients.
Life without SMS for these companies was not an option.
But when Mavenir decided to shut down its platform, the scale of the problem became clear:
12,000+ individual users who depended on SMS
Over 1,000 companies across every vertical you can imagine
60 days to migrate everything without losing service
Zero operational staff equipped to handle manual brand registrations
These numbers paint a clear picture. Unfortunately, it wasn’t a pretty one.
The Numbers Tell the Migration Story
Here's where it gets interesting. Most SMS migrations of this scale take months of planning and armies of technical staff.
TPx did it in 30 days.
Before ContextSMS: Stuck on a platform that was shutting down with no migration path
During Migration: 12,000+ users moved seamlessly with zero service interruption
Post Implementation: Full integration with TPx's Odin provisioning platform and in-house systems
TPx now uses ContextSMS and all its customers are free to send as many messages as they need and keep their own clients happy.
A cakewalk, right?
❌ Wrong.
Do you remember when 10DLC compliance enforcement hit in February 2025? Yeah, that was a fun time, wasn’t it?
How ContextRegister Transformed Compliance Hell into Business as Usual
TPx doesn't have dedicated compliance staff. It’s a communications company, not a regulatory consultancy.
When 10DLC enforcement arrived, it had exactly four companies registered for compliance. Just four. Until the February 25 deadline arrived, it simply wasn’t a concern. Customers had little knowledge of this as communications had been minimal. These customers also aren’t technical. They’re plumbers and wellness centers and can’t be expected to have awareness of legislation changes.
"Oh, it was a nightmare," Adam recalls. "It just came out of the blue."
Within the first two months after enforcement, ContextRegister helped TPx get 30-40 brands registered.
Today?
TPx is sitting at over 70 registered companies with more in progress.
The Manual Alternative Would Have Been Impossible
When asked to estimate the manual effort involved, Adam's answer was immediate:
"200 hours or more. It really saved us quite a bit. It would have been a nightmare if we didn't have ContextRegister.”
Think about that. 200+ hours of manual brand registration work that would have required:
Understanding complex The Campaign Registry requirements for each business type
Collecting 40+ fields of information per application
Managing EIN validation and legal documentation
Explaining compliance requirements to customers who "don't understand why they need this code snippet"
As Adam noted: "We do not have the operational staff to do that, so we definitely had to outsource it to Sabrhub."
The Self-Service SMS Solution That Actually Works
The beauty of ContextRegister isn't just the automation—it's how it makes compliance invisible to end customers.
"Registering with the campaign registry is not easy," Adam explains. "Most of our customers don't understand. Having an easy to understand platform has definitely been a benefit."
ContextRegister handles everything from EIN validation to campaign approval, including complex scenarios like:
Franchise businesses that can't implement compliance code snippets
Monthly compliance validation to ensure ongoing adherence
Hosted opt-in forms when customers can't manage their own
Appeal processes when carriers block campaign traffic
For customers who can self-serve, it's as simple as a one-line paste into their website for full compliance. For those who need help, Sabrhub creates and hosts the entire compliance infrastructure.
Beyond SMS: Setting Up for Future Growth
The platform isn't just solving today's compliance problems—it's positioning TPx for expansion into MMS and Microsoft Teams integration.
"We're definitely looking to expand our SMS and MMS capabilities," Adam explains. "It sets us up for when we expand to MMS and Microsoft Teams."
That means when TPx decides to offer multimedia messaging or Teams-integrated SMS, they won't need another massive platform migration. They're already on the infrastructure that supports it.
What This Means for Other Communication Providers
If you're a communications provider dealing with SMS compliance or considering platform migrations, TPx's experience should tell you everything you need to know.
The manual approach to 10DLC compliance doesn't scale. It doesn't even work for most businesses. They spend hours manually submitting forms—only for them to get rejected.
Your customers can't afford to wait while you figure it out. As noted during the February enforcement period, if end customers can't legally send SMS messages, client relations suffer and it cripples their business.
The Bottom Line
ContextRegister took what could have been a business-ending compliance crisis and turned it into a competitive advantage for TPx.
The results speak for themselves:
12,000 users migrated in 30 days with zero service interruption
4 registered companies → 70+ registered companies post-enforcement
200+ hours of manual work → Automated self-service process
Forced platform migration → Integrated, scalable infrastructure
If you're serious about offering SMS services at scale, the question isn't whether you need a solution like ContextRegister. The question is whether you can afford the 200+ hours of manual work when compliance enforcement hits your customers.
Time to get serious about SMS compliance and enablement?
Learn more about ContextRegister and how it can transform your SMS challenges at sabrhub.com.
